教育

本文转载自王受之老师博客 http://blog.sina.com.cn/wangshouzhi 作者：王受之

意大利建筑家伦佐.皮埃诺

对任何一个建筑师来说，能够在世界上主要的大城市设计一个博物馆、一个歌剧院，都是梦寐以求的项目，这类项目能够给予设计师充分的展示空间，并且能够流芳百世，不但成为城市的地标，也会成为建筑师自己的里程碑。但是这种设计项目的确不多，因此，一旦有这类项目公开招标，好多建筑师都会参与竞标的。

 W+K全球执行创意总监John C Jay，给年轻设计师的十个忠告：

1.做真实的自己； 
你所拥有的最大财富就是你自己，它让你独特。是时候不再搭理那些对你指手画脚的人了。Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.

2.比其他人更加努力，你会一直从中收益；Work harder than anyone else and you will always benefit from the effort.

3.合上电脑，与真实的人和社会接触； 
生命、生活才最实在；Get off the computer and connect with real people and culture. Life is visceral.

4.坚持给自己充电； 
脚踏实地，自己动手。别让创意留在虚空；Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.

5.多多游历； 
这是让自己眼界开阔，更加自知的好经历；Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.

6.在这个技术主导的混乱世界里，坚持原创是王道；Being original is still king, especially in this tech-driven, group-grope world.

7.尽量不要跟蠢人工作，否则不久后自己就会被同化；Try not to work for stupid people or you'll soon become one of them.

8.本能和直觉潜力无限，学着相信它；Instinct and intuition are all-powerful. Learn to trust them.

9.金科玉律就是切实工作，把它做好；The Golden Rule actually works. Do good.

10.如果以上所有建议都未能兑现，那么对所有人来说，第二条仍是最棒的优势竞争力； 
If all else fails, No. 2 is the greatest competitive advantage of any career.