W+K全球执行创意总监John C Jay，给年轻设计师的十个忠告：
你所拥有的最大财富就是你自己，它让你独特。是时候不再搭理那些对你指手画脚的人了。Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.
2.比其他人更加努力，你会一直从中收益；Work harder than anyone else and you will always benefit from the effort.
生命、生活才最实在；Get off the computer and connect with real people and culture. Life is visceral.
脚踏实地，自己动手。别让创意留在虚空；Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.
这是让自己眼界开阔，更加自知的好经历；Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.
6.在这个技术主导的混乱世界里，坚持原创是王道；Being original is still king, especially in this tech-driven, group-grope world.
7.尽量不要跟蠢人工作，否则不久后自己就会被同化；Try not to work for stupid people or you'll soon become one of them.
8.本能和直觉潜力无限，学着相信它；Instinct and intuition are all-powerful. Learn to trust them.
9.金科玉律就是切实工作，把它做好；The Golden Rule actually works. Do good.
If all else fails, No. 2 is the greatest competitive advantage of any career.